When I was first pregnant, I remember always scouting the best deals on baby items, namely diapers. I found myself comparing prices and feeling a little overwhelmed trying to take advantage of the best sales. The problem was, having just moved to the big city that is Toronto, I didn't know where all these stores were located or the best routes to get there. It was a frustration that I could do without. Instead, I decided to stick with a loyalty problem that worked for me - Shoppers Drug Mart's Optimum program. Once the baby arrived, I found I could take advantage of their sales and combine it with coupons while also saving up reward points to be redeemed for future savings. Plus, it was easy to find a Shoppers Drug Mart nearby or one that was open 24 hours. A few years later, they added the Shoppers Drug Mart v.i.b. program and who doesn't love additional perks?


This month, as part of the Shoppers Drug Mart v.i.b. blog tour with Mom Central Canada, I get to share with you some of the perks of joining the very important baby program. Upon arrival of a new baby, v.i.b. moms are sent a New Baby welcome kit which includes samples of Huggies wipes and their new Pure and Natural organic diapers, Aveeno Skin Relief Body Wash, Aveeno Fragrance Free Daily Lotion with Natural Colloidal Oatmeal, Johnson's Baby Wash and a really cute "v.i.b. It's all about me" cotton bib. In addition, each v.i.b. member receives updates on exclusive Optimum offers, hot deals on baby products and life stage relevant information via e-newsletter. Also, sign up to be a v.i.b. member between November 3rd and December 1st and you could win one of fifty $50 Shoppers Drug Mart gift cards*! PLUS as a new member, you'll receive 2500 points the next time you purchase any Pampers diaper products! Enter this exclusive v.i.b. contest today!

* NO PURCHASE NECESSARY. Visit www.shoppersdrugmart.ca/babycontest for full contest details and information on how to enter without a purchase. Approximate retail value of prize is $50. Chances of winning depend on the number of eligible entries received. Correct answer to skill-testing question required to be declared a winner. Must be a Canadian resident and age of majority or older in province or territory of residence. Valid Shoppers Optimum Card® required to participate. Contest ends December 1st, 2010.

Disclosure: I am participating in the Shoppers Drug Mart v.i.b program by Mom Central Canada on behalf of Shoppers Drug Mart. I received a gift card and a new baby gift pack as a thank you for my participation. The opinions on this blog are my own.