On Saturday, March 26, 2011, join Pocoyo as the first official Global Kids' Ambassador for the World Wildlife Fund’s 2011 Earth Hour initiative on March 26, 2011. His mission is to help raise environmental awareness among children and empower them and their families to "turn off the lights" during Earth Hour beginning at 8:30 pm. In addition, he encourages all kids to take part in playing an important role in saving our planet by incorporating easy, environmentally sustainable actions beyond Earth Hour. It's a great way to build their sense of responsibility and involvement as tomorrow's guardians of our planet.

Through innovative animation content and online activities, Pocoyo will encourage children around the globe to get involved in the. Children will be asked to turn off lights in their homes for one hour beginning at 8:30 pm (in their respective time zones) in what has become a worldwide collective display of peoples’ commitment to protect the planet.

In 2010, the Earth Hour message reached 1.3 billion and the event saw hundreds of millions of people switch off in more than 4,616 cities and towns in 128 countries.

Organizers are looking to extend the Earth Hour “Beyond the Hour,” inspiring us all to include small changes in daily habits–taking the bus instead of a car or even riding a bike to work, for example--which will collectively benefit the planet and create a better future. The campaign will also leverage the power of social media as a means of engaging and inspiring eco-friendly changes in people’s lifestyles around the globe.

For free new Earth Hour activities, visit Pocoyo.com. For more information on the World Wildlife Fund, visit WorldWildLife.org.