There's a new hair smoothing treatment in town. And they call it Kerasilk.

Goldwell Kerasilk.

Earlier this month, at a VIP launch party hosted by Haartek Salon in Toronto, Goldwell introduced the first customizable long-lasting hair smoothing service - Goldwell Kerasilk Keratin Treatment. Guests in attendance were among the first to witness the incredible transformations. We watched first-hand as salon stylists worked steadily to apply the two-component system on different women, each of whom had hair with varying degrees of curl and damage.

The process involves selecting Keratin Shape and Keratin Smooth according to client's desired shaping and smoothing results. For instance, the client can select maximum smooth to reduce frizz and minimum shape to keep the curl. After the client's hair is washed, the hair is sectioned off and the balm is then applied and allowed to sit for 15 minutes. The hair is then blown dry and flatironed. After a final wash, the Kerasilk sealing serum is applied to seal the KeraShape technology and minimize scent. After a final blow dry, their hair was transformed from frustrating to fabulous. The photo below demonstrates the drastic difference.

The science behind Goldwell's Kerasilk Keratin Treatment sounds promising as it is a non-formaldehyde product unlike the Brazilian treatment. Following the treatment, which can last up to five months, you have the flexibility to style your hair immediately afterwards, extend your salon visit by adding an alkaline permanent colour treatment or go for a swim. While it is not considered a hair straightening service but rather a smoothing service, the treatment can result in accumulative effects and can be repeated as soon as desired should you prefer even smoother hair. I was happy to discover that the smell was pleasant and not at all overwhelming. The treatment is also safe for pregnant women.

The evening concluded with a complimentary deep conditioning hair treatment and blow-dry for each of the guests. Using Goldwell Kerasilk product, my stylist Olivia worked her magic and I instantly loved my mini-transformation. Luckily, we were sent home with Goldwell Kerasilk take-home product, which is included with the smoothing treatment. 

We also received a voucher for a complimentary treatment, which would cost approximately $500. I passed the voucher along to my sister-in-law who has very curly hair and spends countless hours straightening it with a flat iron. I hope to share some before and after photos after she tries out the service. In the meantime, I recommend that you visit the Goldwell Canada Facebook page to view more before and after photos from the launch party. Trust me, it's worth a gander.