The word nature comes from the Latin word natura, which means "essential qualities, innate disposition". But if we delve a little further into ancient times, it literally meant "birth". This reinforces the idea that without nature, without birth, there would be no life. Nature sustains us and we, as human beings, are innately connected to it. With that said, it is up to us to help nature thrive, whether it be through planting native plants, cleaning up the neighbourhood park or promoting green practices at work. This is why I am happy to report that Tide purclean and WWF-Canada are working together in support of the Count For Nature movement, inspiring Canadians to take action and do something meaningful to help the environment. 

As a result of Tide's commitment to developing detergents that provide environmental benefits like energy and water savings, we no longer need to compromise green for clean. New Tide purclean is the first bio-based detergent with the cleaning power of Tide. It is hypoallergenic, free of dyes, chlorine and phosphates, and is also available in an unscented version. To celebrate this step in the right direction, Tide is teaming up with Grammy® Award-winning, Canadian singer-songwriter, and advocate for the environment, Nelly Furtado, to introduce the brand’s new partnership with WWF-Canada. Together they are encouraging Canadians to help wildlife thrive by joining the Count For Nature movement and taking action to benefit nature. Plus, from now until November 30, 2016 11:59PM EST, Tide will donate $1 to WWF-Canada's Count for Nature Campaign every time someone tweets to @Tide sharing an action they take to help nature using both #purclean and #CountForNature hashtags.

For ideas on how you can help nature in your community and “count yourself in” with the growing number of Canadians taking action to protect and restore nature, visit wwf.ca/countfornature. There you can pledge your support for protecting our oceans, apply for a Go Wild School Grant, or find out how to participate in the Great Canadian Shoreline Cleanup. You can even register for the super cool CN Tower Climb for Nature. Whatever steps you choose to take, be sure to share them on Twitter. To learn more about why I made the switch to Tide purclean, click here. For a Tide purclean coupon code, head on over to amazon.ca.

WWF-Canada thanks Tide for its generous support. Acceptance of this support does not constitute an endorsement by WWF-Canada of Tide or its individual products.